Why Choose Us?
Identifying Your USP
Why is your non-profit organization worthy of support?
Why would a customer choose your company over a competitor’s?
Helping you define your “unique selling proposition” is foundational to developing a successful marketing strategy to increase sales, put butts in seats or inspire people to open their wallets and hearts in support.
When elevating and positioning a brand to trigger response, it’s necessary to break through competing promotional clutter to capture and emotionally engage your targeted audience. Storytelling is key. Whether digitally, in print, via broadcast or social media, we leverage your “unique selling proposition” to tell your value story in compelling, action-provoking ways. From our non-profit clients illustrating lives impacted and futures changed through their mission, to our restaurant clients defining the perfect filet mignon, broiled at 1800 ° and served sizzling on a 500° plate, we help you create and effectively communicate a value story that will transform prospects into loyal customers and supporters.
We’re business-minded, results-oriented, bottom-line focused and thrifty with your dollar. We like to pinch pennies and stretch dollars until they scream. We understand that when it comes down to it, results are what matter. While analyzing impressions, clicks, traffic, frequency and reach, and determining audiences and defining messaging are important tools to get you there, your bottom line is the bottom line: increased customers, Increased donors, increased sponsorships, increased volunteers and ultimately, increased revenues.
We allow clients to leverage our expertise as little or as much as needed to reach their goals–no retainers, contracts or minimums required. Consider Maverick an extension of your workforce.
Developing creative marketing solutions that maximize our clients’ ROI is our driving force and keeps us in business.
Advertising & Marketing Strategies
Brand Development & Positioning
Social Media & Digital Marketing
Website Design & Development
Event Planning & Promotion
Exhibits, Signage & Displays
Public & Media Relations
SEO & SEM
Meet the Mavericks
Business Guru | Hot Tub Addict
With over two decades of marketing, advertising, public relations and new venture development experience, Pam’s strategic approach to creating innovative, paradigm-breaking marketing solutions centers around defining a client’s value story, then communicating it in ways that resonate above competing promotional clutter and emotionally connects with a targeted audience in ways that inspire action.
Beach Lover | Draws on Napkins
From creative director, to head of marketing at The Virginian-Pilot newspaper, and a half-dozen positions in between, Deb’s many years of award-winning advertising, marketing and design experience provides her the necessary perspective and critical insight to deliver exceptionally creative solutions that drive revenue and help businesses and organizations thrive.
World Traveler | Adobe Ninja
A summa cum laude graduate of Old Dominion University with a degree in Information Technology and Graphic Design, this award-winning “Outstanding Information Technology Student of 2011” keeps Maverick on the cutting edge of rapidly developing web strategies and digital applications which enable our clients to better engage their audiences and push buying and giving decisions.
We’ve had an opportunity to work with some amazing clients.
We’re still pinching ourselves. Here is some of their work.
A larger portfolio of our work is available on our desktop site.
What THEY Say!
A larger list of testimonials are available on our desktop site.
“…the ‘secret sauce’…”
What do museum exhibits, escape rooms, sailboats, cruise ships, a Christmas wonderland and a battleship have in common? The answer is they’re all integral parts of our operation at Nauticus – and Maverick Marketing has played a large part in the success of each. From the creative, conceptual phase to the final advertising and marketing position, Maverick has been an enthusiastic partner in all our endeavors.
In 2016, Maverick shepherded us through a strategic marketing and branding process. They were instrumental in developing a new logo, awareness campaign, and also helped us truly define our message. Based in large part on that new messaging and communication approach, we had record-setting visitation the following year, and that success continues into 2018. Maverick is strategic, results-oriented, and fun. Their start-to-finish involvement truly is the “secret sauce” of each project we launch.Stephen E. Kirkland
“I don’t know what we’d do without them!”
I am pleased to write the following endorsement of Maverick Marketing. Maverick Marketing quickly helped us assess our needs and develop a marketing strategy that fit our budget, time and staffing resources. They are now an integral part of our program. At the Sandler Center Foundation, we feel as though they are a member of our team. Their response time for requests is phenomenal, oftentimes with turnaround in less than 24 hours. They are keeping us focused and helping to evolve the original strategy as more areas of need emerge. I don’t know what we’d do without them!Lisa Baehre
“went above and beyond in every aspect”
As a small business owner, there is nothing I appreciate more than high quality service. My friends at Maverick went above and beyond in every aspect of my website development. From the moment that I first sat down with Taylor, Deb and Pam, I knew this was the team I needed to help move my new website from an idea to completion. All of my questions and concerns were addressed with clarity and I felt less like just another client and more like family. Most importantly, the Maverick team truly listened and worked to understand and learn about an industry they never even thought existed. In Maverick, I have more than just a web-development partner; I have three new friends.Dan LoAlbo
“…the deepest commitment possible…”
When you hire Maverick Marketing, you don’t just hire a marketing team. You get the deepest commitment possible from people who give heart and soul to translating the client’s needs into something the world longs for. I could not recommend this firm more highly.Marjorie M. Mayfield
“compelling, vibrant and always stands out”
Maverick Marketing is top notch! While going through a complete website redesign, they made the process simple and smooth. Their price was fair and their timing and work ethic impeccable! I’ve never worked with a marketing team as competent and impressive as they are – I would highly recommend them not only for their stellar website design but also for other media design needs. Their design work is compelling, vibrant and always stands out. They treat their clients as if they were part of their every day team and truly take the time to understand and anticipate their needs.Monica Meyer
“They are our partners…”
It has been a pleasure—both professionally and personally—to work with Maverick Marketing for the past eight years. Their energetic team consistently delivers great service, great ideas, and great value. They are our partners, and we value their skills and abilities to get things done and to help us bring in visitors!Shelia Harrison
“…a VERY effective marketing campaign…”
This is a letter of recommendation for Deb Colvin and her company Maverick Marketing. I have known Deb for about 20 years. We worked together at the Virginian-Pilot for most of that time. At the Pilot, Deb was the creative mind behind some of the most effective marketing campaigns the company has run.
Deb consistently conceived and designed extremely successful marketing campaigns for both The Virginian Pilot itself and for its key advertising customers. I believe Deb was the most creative marketer in the company. More recently, since leaving The Pilot, Deb and her team produced a VERY effective marketing campaign for Nauticus which I witnessed first hand as a Nauticus board member.
As a result of the work I have seen Deb complete, I have no hesitation enthusiastically recommending her and her firm for any marketing challenge you need addressed.Bruce Bradley
“…very creative, hard working and highly effective…”
Pam Catindig of Maverick Marketing Advertising and Public Relations served as the “Innovation Champion” for Pilot Media, where she led our innovation council, managed our ideation process stream and vetted new business opportunities. As one of my direct reports, I had a first-hand opportunity to see her in action and feel very confident recommending her services. I found Pam to be very creative, hard working and highly effective.
I counted it a loss for our organization when Pam left us to begin her own agency. Happily, she has gone on to build a successful company. For the last two years Maverick Marketing Advertising and Public Relations has won the coveted,”Best Ad Agency” category in The Virginian-Pilot’s annual “Best of” competition and has developed a long list of satisfied clientele. I wish her continued success.Maurice Jones